Jenny Ambrozek and Lynne Bundesen are co-authors of a number of articles and presentations examining different aspects of the business of online community and the role of content.
Please explore. Feedback to info@sageway.com is always welcome.
ARTICLES
"Creating Content ROI: Bundle and Sift"
eContent Magazine, March 2004
"Building Business Value Through Communities of Practice"
Workforce.com, December 2002 (Note: Access requires site registration.)
"The Three Rs of Site Success: Repeat Visits, Retention, and Revenues"
eContent Magazine, September 2002
PRESENTATIONS
"Is There a Place for Online Community in Paid-Subscription Sites?"
The Fifth International Conference on Virtual Communities, London 2002
In collaboration with Anne McKay of Consumer Reports Online
The Business of Community: Dynamics of Success"
Vircomm 2001
Personalization: What Works.
Vircomm 1999
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