Commerce is generated through the appeal and usefulness of a product and through the Web site that presents it. Content helps establish a product's appeal and utility, and sometimes - in the case of publishing - content is the product itself. But it is Community that retains customers through interaction.

"Community precedes commerce," McKinsey & Co.'s John Hagel told Wired magazine in its August '97 issue. He elaborates in Net Gain (1997, Harvard Business School Press, Boston) which he co-authored with Arthur Armstrong: "Like every communications network, the Internet is all about establishing and reinforcing connections between people.... By creating strong virtual communities, businesses will be able to build membership audiences and use those audiences to bring in revenues in the form of advertising, transaction fees, and membership fees."

SageNet demystifies community and helps clients create a healthy mix of commerce, content, and community in their Web sites and business strategies. Its team of consultants - representing the depth and breadth of online, journalistic, and business talent - is expert at developing online strategies and building online communities with a special talent for creating communities targeting family audiences. We offer a full range of consulting services - implementation plans, community guidelines, bulletin boards and chat programs, online/e-mail newsletters, and ongoing community management.

SageNet expertise can bring community to your site – helping you to secure a loyal and growing audience.