Approach
Consumer Reports Online
- 65 years old
- Not for profit
- Subscription
- B2C
- Expert content
- Forums
Family Education
- 11 years old
- For profit
- Advertising, Ecommerce
- B2C
- Expert content
- Member reviews
- Assumes business case for online community is driving usage and retention
- McKinsey PeopleLink study tomorrow’s Keynote
- Focus on “dynamics for success”