Table of Contents
Personalization Tools- What works?
Overview
What is Personalization?
Two Perspectives- Site Owner
Two Perspectives- Site Customer
Why the Buzz?
Why the Buzz?
Why the Buzz?
What are Personalization Tools- Categories
PPT Slide
ISSUES Customer
ISSUES Site Owner
ISSUES Site Owner
ISSUES Site Owner
They’re Just Tools
Final Thought
Thank You
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Author: Jenny Ambrozek
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